The personalisation or ‘customisation’ trend has been growing in importance for some time. Many companies aim to give their products and services a personal touch. Organisations are also attaching greater importance to the offer of a unique customer experience, in which personalisation plays a major role. Personalisation has also found its way to interior design, office design, shopfitting and business gifts. Printed doormats are a quick and simple way to focus on personalisation and the unique customer experience that comes with it.